The perceptions consumers have of a business and its products or service have a dramatic effect on buying behavior. That's why businesses spend so much money marketing themselves, honing their ...

Many forces can affect consumer behavior, yet recently I can’t think of one greater than the pandemic. This reality, coupled with timing and opportunity, allowed many industries to thrive, especially ...

Disruption breeds change, but the right kind of change is driven by building from your customers’ needs and perceptions. In a business environment of accelerating change, it is especially important to ...

Nowadays, the word “insight” is used by many market researchers to describe the means by which companies and brands can understand their customers’ tastes, motivations and needs. These insights allow ...

Music is widely used to motivate human behaviors and to influence mindset. Background music plays an important role in our everyday lives (eating, drinking, shopping, and driving). It is an important ...

As environmental awareness continues to shape consumer behavior, the NEW Two Sides' 2025 Trend Tracker survey reveals encouraging progress in consumer perceptions of print, paper, and paper-based ...

Dublin, Feb. 13, 2020 (GLOBE NEWSWIRE) -- The "UK Wills & Probate Market 2020: Consumer Research Report" report has been added to ResearchAndMarkets.com's offering. Wills & Probate Consumer Research ...