Recently, I wrote about the power of the CPO-CTO partnership. I then covered how CTOs and their teams can leverage networked testing best practices. Today, I go deeper into one of the four tenets of ...

Sony is testing out a new version of Android for its Xperia range of smartphones, the new Android concept software is being tested in Sweden. Sony will start testing out its new Android Concept ...

Early this summer, Sony announced a new Concept for Android software testing scheme in which it invited owners in specific markets, and with specific handsets, to test out new concept software.

New web-based tools are democratizing the concept testing process and enabling everyone from brand managers at large CPG companies to start-ups to get rapid feedback on new product concepts, packaging ...

Identify sources of unnecessary cognitive load and apply strategies to focus on meaningful analysis and exploration.