When there's a gap between what an organization says and what it does, no campaign fixes it. People feel that gap, even when they can't name it.

Marketing is everywhere… product packaging, advertisements, social media and more. Communications professionals are always looking for ways to connect their brand to their target audience. How do they ...

Many professional roles revolve around communication, with understanding audiences and delivering effective messages being the core responsibility for a variety of career paths. Marketing and ...

Purdue University’s online Graduate Certificate in Branding and Marketing Communication equips students with the skills to engage all organizational stakeholders in creating impactful messaging ...

Marketing communications have evolved from traditional, one‐way advertising methods into a dynamic, integrated discipline that underpins the strategic positioning of brands in an increasingly ...

Student Life Communication and Marketing supports the Division of Student Life with strategic communication and marketing needs. We collaborate with departments to develop and implement communication ...

Internal marketing communication is an important tool for small businesses. Your employees and business partners interact with customers and prospects, so it is important that they communicate the ...

Marketing communication is how you stay in touch with and convey important information about your company to your customers. Communication vehicles can include newsletters, websites, e-mail ...

Unlock the full InfoQ experience by logging in! Stay updated with your favorite authors and topics, engage with content, and download exclusive resources. Cory Benfield discusses the evolution of ...

Our specialized Communication, Arts, and Marketing career coach will help you launch a job, internship, or graduate school search in your field of interest. Howard is the Communication, Arts, and ...

Marla Kramer Assistant Vice President of Marketing and Communications (570) 321-4037 kramer@lycoming.edu Marla oversees the office of marketing and communications. She leads Lycoming’s integrated ...