The Food and Drug Administration (FDA) announced Thursday it will not enforce federal regulations regarding “false or ...

The U.S. Food and Drug Administration is relaxing rules that restrict when food companies can claim their products have no ...

Red 40, Yellow 5, and Blue 1 may soon be history. Not because science says they're dangerous, but because the court of public opinion has ruled against them. In a move fueled more by consumer fears ...

The agency will no longer crack down on manufacturers that use natural dyes in foods labeled ‘No artificial colors.’ Here’s ...

For many years, the vibrant yellow of Kraft Heinz’s iconic macaroni and cheese came from the artificial food colorings yellow no. 5 and yellow no. 6. In 2012, the company started searching for a ...

Eight artificial dyes will be eliminated from medications and the nation's food supply by the end of 2026, including those found in candy, ice cream, soft drinks and jams, according to Health and ...

While taste is the top driver of food and beverage purchases, research suggests that aesthetic appeal is just as crucial, as it is what consumers notice first – particularly as natural colors gain ...