The GMT Master II Pepsi is One of Rolex's Best Investment Watches. It's About to Get Even Harder to Buy

Grey market dealers have been told that production will stop on one of the brand's hottest timepieces ...
Robb Report

If You’ve Been Thinking About Buying a Rolex, Now Is Probably the Right Time

Remember the holiday season of 2021? Pre-owned watch dealers sure do. “Consumers wanted to buy holiday gifts,” Eugene Tutunikov, CEO of SwissWatchExpo, an online watch re-seller based in Atlanta, ...

Swiss Watch Exports Just Fell Again. Here's What That Means if You're Buying a Rolex in 2026

Is it time to pull the trigger?
Complex

How to Buy Your First Rolex - 8 Tips From Moses the Jeweler

Getting put on a waitlist for who knows how long and shelling out a five-figure retail price for a brand new Rolex isn’t in the cards for everyone. But fear not. That isn’t the only way you can buy a ...

Luke Combs Says His First Time Buying a Rolex Was Just Like “Pretty Woman”: 'I Don't Necessarily Blame Them'

A watch salesperson nearly made a big mistake with Luke Combs. In a recent interview on The New York Times’ Popcast, the ...

The Real Reason Rolex Prices Are Up In 2026

If you're shopping for a Rolex in 2026, you've undoubtedly noticed that the prices have surged significantly — up to 14% in ...
Wall Street Journal

Rolex to Buy Watch Retailer Bucherer

Why are some consumers willing to spend more for a used watch than for a new version of the same model? WSJ’s Jacob Gallagher explains why the secondary market for watches has exploded in recent years ...