The response was overwhelming. Roughly 600 florists signed up before the website had even launched. Today, more than 3,000 ...

Roses may be timeless, but their sure prices aren't. Buying your flowers a few days before Valentine's Day helps avoid the premium pricing, as long as you know how to keep your bouquet alive.

Farmgirl's whimsical Pinterest-ready bouquets change by the day, so they're always unique and always seasonal. The hipster-DIY vibe is also evident in Farmgirl's signature wrapping: upcycled coffee ...

They're practically decor.

Whether you're staying in or going out, getting romantic with your spouse or your brand-new bedmate, you're probably going to want to pick up some flowers this Valentine's Day. . Better yet, order ...

If you're here, you're late. Mother's Day is May 12, and you need a last-minute gift. You might still have time to get Mom something unique, like a Gucci bracelet or a tree (depending on her taste), ...

Just because flowers are a classic gift for mom doesn't mean they have to feel boring. Here's where to order flowers for Mother's Day. Browse floral arrangements designed by a curated selection of ...

They charge a large percentage and then call us to fill the order on their behalf,” says the florist, who is also a member of ...