How do scientists come up with new ideas? Brain scans show that scientific creativity requires the brain’s imagination, control, and switching networks to actively communicate to generate and evaluate ...

A new study that tracked brain changes in more than 1,600 adults over 12 years found that eating may help keep the brain ...

Breakthrough ideas often appear when you least expect them—but studies show there’s more than one way to trigger a “eureka” moment.

Stretching your brain might be the better description. Do a crossword puzzle a day and you may just get good at crosswords. Instead, research increasingly shows that a variety of habits and hobbies ...

Boost your brain health with six science‑backed habits from sleep and exercise to nutrition and social connection that will enhance memory, mood, and cognitive vitality.

Handwriting engages motor, language, and attention systems, activating the brain more fully than typing. Writing by hand ...

Every day, your brain makes thousands of decisions under uncertainty. Most of the time, you guess right. When you don't, you learn. But when the brain's ability to judge context or assign meaning ...

Boost recall the easy way.

It’s 8 p.m. You’ve just flopped on the couch after a long day. Maybe you stared at spreadsheets, negotiated with toddlers, or endured an endless Zoom call. Now, as you zone out to the soft flicker of ...

What is a brain age gap, and how may it affect thinking and memory skills? MINNEAPOLIS — The difference between the brain’s predicted age and actual chronological age, called a brain age gap, may ...

Right-brain vs. left-brain thinking is often discussed in psychology. Everybody uses both thinking types to some degree, but nearly everyone tends to have one or the other as a primary thinking style.

For years, business culture has boxed us in. You’re either a “numbers person” or a “creative.” Analytical or instinctive. Tactical or inspired. Left-brained or right-brained. Poets on one side, quants ...