Players hitting the coolers during the opening day of the 2024 Stanley Cup Playoffs on April 20 will find something a little different. Body Armor has entered into a multiyear sponsorship agreement to ...

The NHL playoffs begin Saturday with the Carolina Hurricanes the slight favorites to raise the Stanley Cup. The playoff opener will also mark the start of the NHL’s partnership with BodyArmor as the ...

Coca-Cola is naming BodyArmor the official sports drink of the 2026 NCAA, replacing Powerade and expanding its growing ...

Coca-Cola is doubling its efforts to compete with Pepsi’s Gatorade. Coke said it will take a big stake in red-hot sports drink maker BodyArmor, becoming the company’s second-largest shareholder. Body ...

Many customers are on the hunt for healthier options to foods and drinks they enjoy, especially when it comes to zero-sugar products. BodyArmor, a product owned by The Coca-Cola Company, has launched ...

CINCINNATI — Joe Burrow has his own drink as part of his endorsement deal with BodyArmor sports drinks. The orange mango flavor is available in stores all over Cincinnati as the Bengals get ready for ...

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New York Knicks power forward Kristaps Porzingis has gone from unwanted to lauded to marketable star just 22 games into his NBA career. Porzingis, a 7-foot-3 Latvian who was soundly booed in ...

NASCAR extends partnership with Coca-Cola, ensuring ongoing sponsorship and legitimacy. BodyArmor named official sports drink of NASCAR, strengthening partnership and fan engagement. NASCAR continues ...

One of the most iconic partnerships in motorsports, NASCAR and Coca-Cola, will continue on for the foreseeable future. In addition, NASCAR has named BodyArmor as the official sports drink of the sport ...