Best of the SearchBot showcases Search Engine Land’s SearchBot’s responses to prompts submitted by readers. The language model is based on content from Search Engine Land layered on top of ChatGPT.

Opinions expressed by Digital Journal contributors are their own. Link building is an integral part of search engine optimization (SEO). However, traditional link-building strategies that once ruled ...

The SEO process is a kind of marketing conundrum. Google changes its algorithm frequently, and what worked so well suddenly doesn’t have any impact on rankings when SEO experts thought they figured ...

Create content people can’t resist linking to. Learn what link bait is, why it works, and how to craft assets that attract backlinks and drive traffic. Link bait content helps you earn backlinks ...

In a previous Part 1 post, I discussed how AI in SEO is beneficial for on-page strategies. Similarly, these tactics can also be applied to off-page approaches. Each current AI tool has limitations in ...