Add Yahoo as a preferred source to see more of our stories on Google. But our new research suggests that in a digital world full of influencers – trusted tastemakers with large online followings – ...

You’ve probably heard of the backfire effect, the strong tendency for people to dig in their heels when challenged, doubling down on their beliefs not just despite criticism but because of it. The ...

(The Conversation is an independent and nonprofit source of news, analysis and commentary from academic experts.) But our new research suggests that in a digital world full of influencers – trusted ...

Is there such a thing as being too attractive? For fitness influencers, it turns out there might be. Contrary to popular belief, new research suggests that being too good-looking can actually be a ...

(The Conversation is an independent and nonprofit source of news, analysis and commentary from academic experts.) Andrew Edelblum, University of Dayton and Abby Frank, University of Oregon (THE ...