SXSW is about to be invaded by the army. No, not the army you might be thinking. We’re talking about ARMY – the “Adorable Representative M.C. for Youth” – the acronym for the legion of supporters of ...
While other fandoms like Swifties or the BeyHive number in the millions, ARMY is arguably bigger than any of them — not just in terms of size, but also impact. These 90 million fans and counting ...