I had a really interesting conversation with a founder this morning who said that around 70% of their sales were to consumers and that the remaining was to businesses. In the context of a pitch, they ...

In today's dynamic business landscape, many companies often find themselves at a crossroads. Do they continue focusing only on their consumer-facing B2C offerings, or do they venture into the ...

B2B online sales are more than 3x the size of B2C globally. Here's what procurement and supply chain leaders need to act on now.

The traditional divide between B2B and B2C is becoming less relevant as customers expect seamless experiences across every ...

B2B E-commerce is predicted to reach $3 trillion in the U.S. by 2027, up from $1.7 trillion in 2021. The rise in digital buying and selling illustrates the accelerated need for B2B digital ...

Ah yes, the great B2B vs. B2C debate. A tale as old as time. Corporate, stuffy B2B struggling to compete with her younger, more creative, more fun consumer counterpart. We joke, of course. But for Jon ...

The distinction between B2B and B2C marketing is becoming less pronounced as customer expectations evolve. Today’s consumers demand the same level of personalisation and engagement in their ...

One of the US' most eminent coaching firms — with 60+ coaches, 1000+ clients, and 2 business models — finds an ...

It turns out there’s a hack for that. Businesses that want to sell to other businesses can circumvent the usual process of offering their products and services directly to potential business customers ...

When developing an e-commerce website to sell products to other businesses (B2B), your goal shouldn't be that different from that of someone building an e-commerce site to sell to consumers (B2C). One ...

The on-demand business model is a dynamic commerce tactic whereby products or services are offered on an as-needed basis. The on-demand model, also known as “accessibility on demand,” is primarily ...