BMW's Neue Klasse teases Level 3 ambitions and AR driving experiences at IAA Mobility. Qualcomm's Snapdragon Ride (V2X 200) + Digital Chassis enable AR HUDs and stronger Level 2+ features. With Level ...

If you thought the infotainment systems available in today's autos represented the bleeding edge of in-car tech, you haven't seen anything yet. Here at CES, Harman is showing off a new augmented ...

What if you’re driving down a dark road in the middle of the night and you have no idea where you are? Navigating twists and turns would suck. But what if your car could display all the relevant info ...

AR is used in various areas of the automotive sector. A notable application is head-up displays (HUDs) and headset infotainment systems, which use AR as part of augmented GPS navigation, warning ...

In the next seven years, true augmented reality will likely not become mainstream anywhere, except the automotive industry -- and here are the reasons why. By "true" augmented reality" we mean AR that ...

LocFinder is an augmented reality app that boasts it will always let you see which direction is home or find your car, even if you’re halfway across the world. LocFinder costs $0.99 on iTunes and ...