" Free to download and available worldwide, the Melody Augmented Reality zone will be part of a social media campaign that encourages fans to interact, film and share their Melody concert experience ...

Bags of Doritos Late Night are functioning as "tickets" to enable consumers to access and interact with virtual, 3-D performances by the bands blink-182 and Big Boi. Specially marked bags of the brand ...

Niantic is giving its cute AR cartoon companions a voice that will let them guide you around in the real world and point out interesting facts. The feature is being demo’d first in Snap Spectacles.

Visitors will experience an XR (cross reality) experience as they watch and learn about the sights outside their windows. Photo Credit: Courtesy of Hawaii HIS XploreRide, a new interactive tour bus ...