ARRI combines German precision and elegant Japanese design, with their new compact Ensō Prime line of 14 cinema lenses and Vintage Elements. NEW YORK--(BUSINESS WIRE)--B&H is pleased to announce the ...

MUNICH, Germany—ARRI has announced the addition of the Orbiter Fresnel lens to its selection of Orbiter optics, making its LED luminaire even more versatile. Combined with Orbiter’s ARRI Spectra light ...

ARRI premiered a new Zeiss Master Anamorphic lens at last month’s IBC in Amsterdam and announced shipping dates for all seven focal lengths in the lens series. The MA35, 50 and 75 were released in ...

ARRI has unveiled a new set of their Signature Zoom cine lenses, pairing up nicely with the 16 prime versions which debuted in 2018. The four new ARRI Signature Zoom lenses are built for cameras with ...

While around half the price of ARRI’s Signature Primes, the 14 new ARRI Ensō Prime lenses still have the air of a ‘reassuringly expensive’ prime lens about them. First things first, ARRI is not about ...

ARRI is pleased to announce that the entire range of Signature Prime lenses is now available and shipping. Known for capturing warm, smooth skin tones, with exceptionally soft bokeh and delicate ...

ARRI has debuted its new Ensō Prime lens series. The range of 14 lenses aims to extend ARRI’s traditional market reach, enabling commercial and corporate content creators and early-stage ...

In a move that says a lot about the unrelenting pressure to move to 4K, ARRI has announced that they will release a 4K UHD upgrade for the AMIRA by the end of the year. This upgrade will provide ...

NAB 2015: The new AUWZ 19-36/T4.2 covers extreme wide-angle focal lengths between 19 mm and 36 mm, without any sacrifice in image quality. The new Anamorphic Ultra Wide Zoom (AUWZ) lens features a ...

MUNICH—ARRI today unveiled a Software Update Package (SUP) 2.0 for its cforce mini and cforce plus lens motors, improving the time it takes the motors to respond to user input, making them twice as ...