Amazon is making a louder, more deliberate move into the fast-moving world of conversational AI. While the company has spent ...

Amazon.com launched a generative AI chatbot to its app just in time for its annual Prime Day sales event. The chatbot, called Rufus, is in the bottom right corner of the app, marked with an orange, ...

Amazon's AI-powered shopping assistant, named "Rufus," is now live for all U.S. customers in the Amazon mobile app, the retailer announced on Friday. The assistant, which lives on the bottom right of ...

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NEW YORK — Alexa+, Amazon's revamped version of Alexa was unveiled Wednesday, bringing the popular voice assistant into the artificial intelligence era. The new Alexa is more conversational, can ...

Rufus, Amazon’s recently launched, shopping-focused chatbot, is getting ads soon. That’s according to a changelog published by Amazon this week (first spotted by AdWeek), which states that sponsored ...