There has been criticism the Echo has stagnated, while other AI chatbots have become much easier to communicate with.

Amazon's Alexa+ AI assistant is rolling out to all Amazon customers in the United Kingdom beginning today as part of an early access program. The U.K. is the first European country to get the upgraded assistant,

Amazon announced this week that its revamped AI assistant Alexa+ is getting a brand-new personality — and this one isn’t exactly sugar and spice. The company is rolling out a new adults-only “Sassy” mode, giving the voice assistant a sharper tongue — and the occasional swear word — for users who prefer their tech with a side of attitude.

Amazon is launching early access to the new, souped-up Alexa+ in the UK today. Alexa+ is a new agentic AI that you can talk to conversationally, using UK English and local words and phrases. Like the Alexa you may already know,

Alexa users in the UK are getting an AI update for their devices as Amazon attempting to roll out new features

Amazon is bringing its new AI-powered conversational assistant, Alexa+, to the U.K., the first country to get the AI assistant outside of North America. The company is currently letting users in the U.

A new Fire Phone is reportedly being developed - and I sure hope Amazon doesn't make the same mistakes it did years ago.