SALT LAKE CITY--(BUSINESS WIRE)-- Adobe Summit, The Digital Marketing Conference — Adobe Systems Incorporated (NAS: ADBE) today announced a new predictive marketing workflow in Adobe® Analytics, which ...

Over the last 12 months, Adobe has been piecing together its Marketing Cloud from its former incarnation as the Digital Marketing Suite, and by folding in acquisitions. This week the company debuted a ...

eSpeaks’ Corey Noles talks with Rob Israch, President of Tipalti, about what it means to lead with Global-First Finance and how companies can build scalable, compliant operations in an increasingly ...

Adobe recently unveiled its new Adobe Marketing Cloud Exchange and upgrades to its Marketing Cloud solutions for predictive marketing, real-time analytics and mobile marketing. Loni Stark, Director of ...

Adobe Inc. today added a new tool to its Adobe Analytics offering that’s meant to give companies more advanced insights into their customer’s behavior. The new offering, Customer Journey Analytics, ...

Marketing teams are depending on predictive analytics in the artificial intelligence (AI) field to deliver results in several forms, including email, advertising and deal attribution. Marketers across ...

Understanding your customers when there’s only a handful isn’t too difficult. But as your company grows and the number of customers expands rapidly, it can be overwhelming to keep up with the change.