How do AI-generated ad slogans compare to those created by professionals? New University of Minnesota research suggests that the pros tend to connect better with consumers, but AI tools may perform ...

BrandWeek reports that Dodge is abandoning its familiar “Grab Life By The Horns” ad tagline. In its stead, the automaker will move to the shorter, simpler. “Grab Life.” The reason, according to ...

Brokerage advertisements used to be all about the firm: “When E.F. Hutton speaks …” But these days — call it the age of scandal — brokerage ads are all about the client. “A few years ago, companies ...

You’ve heard these slogans your whole life—but most people have no idea where they came from, or how powerful they really were. From the line that sold America on diamond rings, to a pink cartoon ...

This post may contain links from our sponsors and affiliates, and Flywheel Publishing may receive compensation for actions taken through them. An earworm is a song or song fragment that gets stuck in ...

Charismatic ad man and designer George Lois, a king of 1960s magazine images and ad slogans, has died. He was 91. He died peacefully in his sleep on Friday at home in Manhattan, said his son, ...

Faced with the Labor government’s plan to take over the sugar industry, Great Britain’s biggest sugar company, Tate & Lyle, decided to fight back. On the 2,000,000 cartons of sugar it sells daily, ...