‘IF I WERE THE GOVERNMENT, I’d make an infomercial about AIDS,” declares Kevin Harrington, CEO of Home Shopping Network Direct. Bill Clinton and public schools could also take a cue from Ross Perot ...

If you think marketing your product with an infomercial is a quick way to make millions, think again. Industry experts say only one product in 20 is a hit. Although consumers bought $1.1 billion of ...

”Infomercials,” the program-length commercials that populate TV`s late- night airwaves, are evolving from fast-talking sales pitches into sophisticated marketing tools. And while beauty, gadget and ...

Will Kenton is an expert on the economy and investing laws and regulations. He previously held senior editorial roles at Investopedia and Kapitall Wire and holds a MA in Economics from The New School ...